This Morning has launched its first-ever menopause bus, to help raise awareness of the symptoms of the menopause and offer support to women.
It comes as ITV has become one of the first companies to appoint a Menopause Mentor, offering support an advice to staff members who are struggling with the symptoms of the menopause.
Hosts Holly Willoughby and Phillip Schofield announced the news during Wednesday's show and headed outside to take a good look at the bus.
