This Morning presenter Alison Hammond is helping to spread festive cheer in Sainsbury's new Christmas advert.
The 47-year-old stars as The Countess in an imaginary medieval world. Wearing a stunning gold frock, she declares: "I've never really liked Christmas pudding - bring me something different - or else." A young cook then rustles up a dessert with a caramelised biscuit flavour, which hits the spot.
Speaking about her role, the Big Brother star said: "I absolutely loved playing The Countess in this year’s Sainsbury’s Christmas advert. It got me feeling all festive and was such a laugh. The Taste the Difference Caramelised Biscuit Christmas Pudding was absolutely a bit of me and will definitely make an appearance on our table this year. Just not sure if I can wait until Christmas day to try it again!"