This Morning viewers couldn't keep their eyes off Alison Hammond during Friday's instalment of the ITV show.
The much-loved presenter, 46, opted for a rather daring ensemble to brighten up her Friday morning - and it caused quite the stir on social media.
Presenting alongside her co-host Dermot O'Leary, Alison's bright pink dress and even louder shawl 'distracted' viewers throughout a tear-jerking interview with an American family who lost their beloved husband and dad to a climbing tragedy.
