McDonald's has secured itself as the king of advertising, with a legacy of legendary ad campaigns dating all the way back to its humble beginnings. One such campaign is an ingenious optical illusion ad created in 2020, which makes clever use of the iconic Golden Arches to subliminally tantalise our tastebuds.
As one of the best logos of all time, the iconic McDonald's 'M' is an emblem that speaks a thousand words. Playing on its foodie fame, this McDonald's print ad is a masterclass in subtle and striking design that lets the viewer do the work, enticing them to the promised land of a humble McDonald's drive-thru.
