Finding your mascara soulmate is no easy feat, often requiring lots of trial and error, but once you've found your all-time favourite formula, there's no letting go of it - something that our beauty team understands all too well.
What makes the best mascara means something different for everyone and is highly dependent on personal preferences and lash lengths. While some may be on the hunt for the best mascaras for short lashes, others might be seeking a curl-boosting formula, such as the best mascaras for straight lashes. Two of our beauty team members fall into the latter category, and have collectively spent years trialling a plethora of formulas to find the perfect buy that ticks all their boxes.
