Whether you’re after a recipe, a lesser-known holiday destination or skincare recommendations, TikTok is home to every niche you could think of. But “BookTok” is a phenomenon in its own right.
Largely led by authors like Colleen Hoover and Sarah J Mass, this corner of TikTok sees users sharing, reviewing and opening up about their favourite books. It’s had a democratising impact on the publishing industry, with books in the fantasy, YA and romance genre sitting alongside literary fiction in the bestseller lists.
