Zenzaburo Yoshino was was the third son born into a Japanese family of rice merchants, but even as a young lad, his dreams did not include rice. He was fascinated by photography and dreamed of building cameras.
Though he was not a trained designer, he knew he’d need a crew of skilled craftsmen to build his camera. So in 1947 he opened a camera store and, in the back, he set up a small workshop to manufacture his not-yet-designed camera.
