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Digital Camera World
Digital Camera World
Rod Lawton

This is why Adobe MAX 2024 and all its AI evangelism left me cold

Artificial intelligence.

This is my dog Wilson. He’s not an AI construct generated by a Adobe Firefly 3 text prompt, he is not a marketing asset, he is not a product of my imagination. He is gone now, but he was real and he existed. He was very smart but not big on trust. His soul was his own, and he was what he wanted to be, not what I or anyone else chose to imagine. He was part of the same objective, external reality we all exist in, but which seems to be a diminishing part of Adobe’s vision.

Adobe is in the enviable position of publishing some of the best photo editing software and one of the best video editors that creators and professional photographers can buy. It's also at the forefront of a radical shift in image-making.

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