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Creative Bloq
Creative Bloq
Technology
Joseph Foley

This is the weirdest sports rebrand I've seen yet

Columbia Fireflies Carolina Grits merchandise.

We've seen some weird sports logos and branding over the years, but this one takes the biscuit... or the corn. Minor League Baseball team the Columbia Fireflies have decided to adopt an 'alternate identity' for six fixtures during the 2024 season, and it seems they were feeling hungry when they brainstormed ideas. 

The team will rename itself the Carolina Grits (polenta to anyone not in the US). And the initiative comes complete with a new uniform design and a logo that depicts a baseball cap full of hominy porridge wielding a spoon as a bat (do we have a challenger for our pick of the best sports logos?).

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