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Guitar World
Guitar World
Entertainment
Andrew Daly

“This is the way Leo would be building guitars if he were still alive. In our eyes, G&L is more ‘Fender’ than Fender actually is”: How G&L Guitars is carrying on the legacy of Leo Fender

A G&L Custom Shop Rampage sits on a bunch of the brand's ephemera, catalogs, and archive photos .

Since Leo Fender and George Fullerton properly launched G&L in 1980, the brand has been associated with high-quality instruments – but has primarily lived in the shadow of Leo’s first and namesake firm, the almighty Fender.

In the years since, G&L has dropped a string of models like the ASAT, S-500, Skyhawk, Nighthawk, Climax, Legacy and Jerry Cantrell’s beloved Rampage, which can be seen being brandished by the grunge gunslinger in Alice in Chains’ Man in the Box music video.

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