‘This is so dystopian’: Man heads into Walmart to look at dishware. Then he notices the prices changing in front of him

Walking through a store and seeing price tags update in real time sounds truly dystopian. You want the assurance that the price will be stable instead of jumping around because of factors like the weather, time of day, or scarcity.

But as dynamic pricing is starting to enter some stores, shoppers feel unsettled by this new reality.