There are two kinds of retail stores. Xiaomi tends to follow the traditional retail system; you walk into one of its stores, see the products available for purchase, and then head out. Apple stores tend to do things differently, and they're centered around creating experiences instead of just selling products.
Nothing wants to go one step beyond that with its store, delivering a 360-degree view of what the brand is all about. Nothing has a store in London, so the one that it just inaugurated in Bengaluru is technically its second retail store, but it is on another level entirely in terms of scale and ambition.
