Nobody is in need of better PR right now than dating. Ask the single people you know how their love lives are looking and you’ll soon see why. Yes, ghosting is still a thing, and no, dating apps haven’t made things any easier.
But in 2024, the problems went beyond that. The “boysober” trend saw straight women on social media swearing off dating altogether. This was quickly followed by the adoption of the South Korean 4B movement, which posits an all-out rejection of men and heterosexual relationships in the wake of Donald Trump’s re-election.
