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Windows Central
Windows Central
Technology
Sean Endicott

"This is an Xbox" campaign vanishes overnight as Microsoft begins to "Build for What's Next"

Xbox Microsoft Asha Sharma
This is an Xbox campaign plastered over.

Your Meta Quest, smart fridge, and smartphone are no longer Xbox consoles. Microsoft is more than moving on from its "This is an Xbox" campaign. The company's website no longer has any content under that tag.

The original announcement post for the "This is an Xbox" campaign is also gone, showing "Oops! That page cannot be found."

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