As the cycling and walking commissioner for the West Midlands, Adam Tranter has a difficult path to tread. On the one hand, he needs to encourage more people to ride bikes and take up forms of active travel, while at the same time stressing the need for safer cycling routes and infrastructure. It is not easy.
"I try not to unnecessarily scare people off," he tells Cycling Weekly. "My job is to get more people walking and cycling. However, I don't think realistically, I can do that in good faith without getting more infrastructure."
