The pocketable design has propelled the Ricoh GR series into viral popularity – but the line's long-lensed sibling is about to get discontinued as the company makes way for a new model. In one fell swoop, Ricoh announced both the discontinuation of the Ricoh GR IIIx and the development of the Ricoh GR IVx.
The x-numbered compact cameras bring a longer 40mm lens to Ricoh’s popular GR series. With the Ricoh GR IV launched last year, fans have been eagerly anticipating the pocketable camera’s long-lensed sibling – and on August 26, Ricoh announced that the GR IVx is in development, expected to arrive in the Winter of 2026 at the earliest.