A clever use of negative space in logos can create memorable designs that add an extra level of meaning to a brand identity. Just think of the much-acclaimed FedEx logo with its hidden arrow - one of our picks of the best logos of all time.
The logo for Seaquarium Institut Marin in the south of France also makes big use of negative space. The design shows two hands cupped together inside a blue circle, but the space between them forms the shape of a dolphin. Together, the two elements effectively communicate the aquarium and research institute's marine preservation and conservation work.
