Ingenious design can crop up anywhere, but nothing has pleasantly surprised me as much as this humble tin of fish. Design fans on Reddit have been praising the creativity of this integrated design, which blends a pesky packaging feature into the tin's stylish artwork.
As we've seen with other standout packaging designs, sometimes simplicity is best and Tesco's tinned fish design is a perfect example of function and style. With its engaging illustration and classy typography, it gives the ordinary product a welcome touch of elevated elegance.
