In an increasingly digital creative world full of influencer endorsements and AI ads, it's refreshing to see a campaign that embraces traditional art mediums. Among my favourite recent examples is Corona's 'Fisherman Storytellers' campaign, featuring a stunning handcrafted book that tells immersive tales of the sea.
While Corona is known for creating some of the best billboard ads, this tactile work demonstrates how thoughtful campaigns can carry just as much resonance as a typical OOH campaign. Featuring intricate artwork, illustrations and mixed media creativity, this beautiful book embraces the spirit of storytelling, demonstrating its powerful place in advertising.
