
At only 25 years old, Michael Morgan already owns a $10 million business – the Iconic Watch Company, which trades pre-owned luxury watches. His entrepreneurial journey began at age 13 when he sold his first vintage Rolex Submariner out of boredom. "When you're 12, 13, you usually get bored of things very quickly," Morgan tells Entrepreneur. "So within six months [of buying it], I knew that I wanted to sell [the vintage Submariner]."
Morgan's fascination with "old things" started around eight or nine, initially with Porsches. Unable to afford cars, he collected coins, stamps, and fountain pens before finally focusing on watches. His father's collection sparked his interest, and he devoured information about watches, starting with pocket watches. "And from there on, I spent most of my time reading about watches. [The book] Vintage Rolex became the focus," he recalls. Using savings and trading existing watches, he acquired his first vintage Rolex Submariner at 12. "I remember it cost me $3,500, which at the time seemed like a tremendous sum of money," Morgan says. Selling it for $5,200 two days later, he realised his hobby could become a serious business.