Ruroc was founded in 2006 in Gloucester, England, and has spent the past two decades crafting helmets that combine advanced protection technology with bold, unmistakable designs. But, damn, this new helmet is certainly a bold statement of statements.
The brand recently unveiled the AT4.0 CARBON Gold Chrome, an absolutely wild-looking lid that Ruroc says “showcases an elevated experiment in color and complexity, pushing the boundaries of helmet finishing through an intensive, hand-applied gold treatment.”
