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Benzinga
Benzinga
Business
Ananya Gairola

This German Company Turned $102 Million Louvre Heist Into Clever Viral Ad

Paris,,France,,June,07,2024:,The,Louvre,,On,The,Right

After thieves used one of its furniture lifts in a $102 million Louvre heist, German company Böcker turned the shocking moment into a viral marketing sensation.

The Viral Lift Moment

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