Just like generations before, Gen Z is looking to role models for career success. But instead of aspiring to be their white-collar parents, they’re clued into the growing industry of influencers. And as the creator economy continues to grow in reach and profitability, content creators like Logan Walter are fundamentally proving its value.
Walter has already hit millionaire-status at 21 years old, just two years after he started selling lifestyle products on TikTok Shop, and six years after he posted his first video on the platform. What started out as a creative outlet for a 15-year-old later transformed into a lucrative success story; the massively popular short-form video app, used by 150 million Americans, is as much a hotbed for economic opportunity as it is an entertainment platform. And with just a camera phone and decent internet connection, it’s easier than ever to get in on the creator boom.
