
While red lipstick is synonymous with French beauty, there's another infinitely more wearable look that rivals the signature shade - and it seeks to replicate the appearance of just-kissed lips...
If you have always been tempted by a classic red or sultry berry whilst perusing the list of best long-lasting lipsticks, but find them too bold or daunting, you may want to consider a soft-focus lip. Dubbed 'Bitten Lips' (or blurred/blotted lipstick), this trend plays on the idea of how your lips might look, post-kiss and is a classic French makeup trick for achieving an effortless finish. It's a subtle and low-maintenance route into red and pink shades because it's supposed to appear blurred and a tad messy (you've just been kissed after all) - and makes nudes and corals appear even more natural.