In a recent interview, Keurig Dr Pepper’s CEO Tim Cofer told Fortune that he always starts his day at 5:30 a.m. with a fresh cup of coffee. By 6:30 a.m., he’s already finished his second. At lunchtime, he likes to have a carbonated soft drink—which is often caffeinated—before shifting to an energy drink to keep him going during the afternoon.
“I’m a big coffee drinker. Seven days a week,” he said. He’s not alone; nearly 75% of Americans enjoy a cup of joe daily.
