A viral video showing what happens when you put low-carb hamburger buns under water has shoppers worried. The video shows the buns acting like sponges instead of regular bread. People on social media have been questioning if the food we buy is real for years now.
Most claims about fake meat or produce are false. But sometimes, a weird food product shows up that makes people stop and think. This time, it’s a hamburger bun that doesn’t act like normal bread. TikTok user Jesame (@makeupjesame) posted the video that got over 1.5 million views.
According to Bro Bible, she bought Nature’s Own Life Keto Burger Buns to make turkey burgers. She started looking into the buns at 3:00 AM after noticing some weird things about them. First, Jesame saw that the buns should have gone bad in December. But when she filmed the video on January 7, there was no mold on them at all. Then she did something that really shocked her. She put the bread under running water, and it didn’t fall apart or get mushy.
The buns showed some truly bizarre behavior
Instead, it acted exactly like a kitchen sponge. She filled the bun with water, squeezed all the water out, and watched it go back to its normal shape. “That’s not food,” she said in the video. “I’m traumatized and I don’t know what I’m gonna do.”
But this spongy behavior is actually normal for low-carb products. The bread acts this way because it’s made to be keto-friendly. The keto diet is very strict and limits carbs to less than 50 grams per day. A regular hamburger bun has about 18 net grams of carbs, so making one with only 1 net carb is really hard.
To make bread with such low carbs, the company can’t use regular flour. They use special ingredients like modified wheat starch, wheat protein isolate, guar gum, and ascorbic acid. The product has 17 grams of total carbs, but 16 grams of fiber cancel most of it out. This leaves just one net carb. This isn’t the first time questionable food preparation has gone viral, as people have also criticized a late-night McDonald’s DIY disaster.
@makeupjesame Follow up. Thank you guys for the engagement! The video is still growing and so are response videos. I’m thankful to spread awareness of what we are consuming. #breadtest #keto #realfoodvsfakefood #fyp
♬ original sound – JESAME
These ingredients explain both weird things Jesame noticed. The spongy texture has been a common complaint about low-carb bread for years. In 2012, another video went viral showing similar low-carb bread acting like a towel that could clean up spills.
The lack of mold also makes sense. Mold grows best on moist, high-carb foods. Keto bread is drier, denser, and has almost no carbs that mold needs to grow. So it’s not surprising the bread hadn’t molded even after its expiration date. Food quality concerns have become a hot topic online, similar to how diners were shocked by an $800 Michelin star restaurant experience.
People in the comments had mixed reactions. Some were very worried. “That’s a sponge go ahead and hit them dishes,” one person joked. Another said, “I rbmr when bread would mold after a week. Now it don’t mold for weekssssss.” One commenter claimed, “It’s PLASTIC. They are 3d printing food guys !!!!!!!!!!”
Jesame posted another video later saying she learned a lot from the discussion but won’t buy the product again. She plans to read ingredient lists more carefully. “I personally don’t want to ingest it, so I won’t be purchasing it,” she said. “If you see value in it, even though it turned into a sponge, that is all right.”
