The marketing blitz for the new Call of Duty has begun, and it involves podcasters who may be oblivious to what's happening—or in on the joke entirely. It's difficult to tell.
For those unaware, an ARG website recently popped up for a fictional company named The Guild, which is the entirely fictional and villainous organization from the upcoming Black Ops 7. But using its marketing budget, Activision has begun deploying ads for the company as if it were real, creating for some creepy commercials mid-show.
