You know the classic Goyard bag when you see it. The style, called the Saint Louis, has been a quiet, steady presence in street style for decades: a double-handle canvas tote coated in a painterly monogram print, sold in colors from chocolate brown to bright orange with leather handles to match. It was designed decades ago to be a beach bag (it's also reversible), but its limited inventory and luxury materials have made it more of a status errand bag in street style.
While this Goyard bag is hardly new—the house opened its doors in 1853, and the Saint Louis style pre-dates even the Louis Vuitton Neverfull—it's having something of a renaissance. It turned up in all three sizes throughout fashion month street style, in shades from green (paired to leopard prints) to cerulean (set against a dark suit). Hailey Bieber carried an extra-extra large Goyard bag in a teaser for her new Rhode Barrier Butter last week—and stuffed it with all her new parent necessities. Out in the wild, Goyard bags are hauled over the shoulders of New York City business women and New England-area suburbanites. They're even a status symbol in the high-low outfits on The Secret Lives of Mormon Wives.
