Immersive digital art has become a huge draw, from touring Van Gogh exhibits to the vast multi-sensory spectacle of the Sphere. The tech behind such experiences is generally expensive and out of reach for smaller artists and spaces, but one startup hopes to see that change.
Visual Endeavors is a creative tech studio based in Santa Cruz, California. Describing itself as “half nerds, half creatives”, it creates interactive installations and generative content, but it also has its own hardware solutions. That includes PixelCannon, a software-agnostic media server tuned to power real-time rendered video and LED installations.
