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Fortune

Irina Ivanova

This creative CEO's tips for new hires' success: Lose the tie and pretend you don’t know anything

Crayola Fortune Villanova University

(Credit: Courtesy of Crayola)

Crayola is one of the best-known creative companies worldwide, but its head didn’t have a creative background: CEO Pete Ruggiero is a numbers guy. The CEO spoke to Fortune recently about his recipe for success, which includes leaning into the unknown and asking lots of questions.

Crayola CEO Pete Ruggiero stepped into the top job over a year ago, after spending 27 years at the art-supply company best known for its iconic 64-crayon box.

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