Erewhon, the luxury Los Angeles grocery store chain known for its steep prices and celebrity-backed smoothies, has debuted its latest viral product: a cup of water that costs $12.
“Sacred Water” — announced July 3 as part of the store’s partnership with shower filter brand Jolie — is described on Erewon’s social media account as “a clarified herbal tonic infused with Organic Jasmine Tea and Botanical Extracts — served as a refreshing elixir poured over ice.”
