
Cockroach infestations tend to cost homeowners money, but one North Carolina company is taking the opposite approach, offering to pay people thousands of dollars to release roaches into their homes — all in the name of science.
The Pest Informer, a media and pest control company based in Raleigh, N.C., released an advertisement on its website last week seeking volunteers for a 30-day study of the efficacy of various DIY cockroach treatments.