The so-called 'Cola War' or Pepsi vs Coca-Cola has become a bit of a one-sided fight. Only Pepsi tends to throw punches these days. For the most part, Coca-Cola remains above the whole thing while Pepsi keeps trolling. That sometimes leaves the latter looking like a permanent challenger brand with little else to say, a bit like Burger King vs McDonald's, or Intel vs Apple (see our piece on big brand battles).
While we are totally in for some brand wars, the constant baiting isn't always the cleverest or, indeed, the funniest (and certainly doesn't qualify for the best ads ever).
