From Visalia, California, to Florence, Alabama, many a city authority has suffered the wrath of residents over an unpopular logo redesign. Ultimately, it seems that no piece of graphic design is as sure to get people riled up as an identity for a town or city – particularly after the cost of the rebrand gets out.
Bloomington in Indiana is the latest to discover that, and it's easy to see why the proposed new logo is hitting such a bum note. Once you see the unfortunate resemblance, you can't unsee it.
