Groes is the sophisticated, seedling brand to note. Launched by Dilly Groes in December, its bestsellers The Kate Blazer and London Coat, notable for their duo fastening lapels, have already been integrated in the smartest wardrobes. “They’re quality pieces without the extortionate price tag,” Groes says.
After a River Cafe launch party, supported by Downton Abbey’s Laura Haddock, the brand has started to make waves — and catch eyes. “I have worked in online fashion my whole career and I wanted to create a totally new concept which allows our customers to not only find quality staples for a fair price, but also shows you the power of styling and how to make the most of your wardrobe. Hopefully encouraging people to buy better and less,” she says.
