Good morning. For CFOs, having a growth mindset can include driving a transformation strategy, even in turbulent times. Howard Fu, finance chief at Procore Technologies, Inc., will need to play a vital role in the transformation of a go-to-market operation model—part of a mission to help his firm achieve billions in revenue.
Procore creates software for the construction industry and has found momentum in the sector which has been among the slowest to digitize and innovate. If you visit a construction job site trailer, you’ll very likely still see a whiteboard and people with markers writing schedules, Fu told me. At the very fundamental level, Procore digitizes schedules, project management, or keeping track of labor. But as the customer gets more acclimated with the platform, usage can span into analytics, quality safety, and a financial suite of products.
