Black nonprofit fundraisers are turning to their own communities for support this month, stressing everyday donors' power at a time when philanthropy is growing more concentrated among the affluent and some major funders have de-prioritized diversity in their grantmaking.
The BackBlack initiative has directed more than $12 million toward Black-led nonprofits over the past three years, according to founder Floyd Jones. A GivingTuesday -style campaign that runs in August, the appeal invites online donation platforms to center typically underfunded, Black-led nonprofits. Last year's efforts drew more than 130,000 unique donors, according to Jones, with the majority of their gifts falling under $100.
