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Digital Camera World

Kim Bunermann

This camera lens replaces 7 primes worth over US$20,000 – and it's now No.1 in Japan

Hasselblad Japan Yodobashi Nikon Sony Yodobashi Camera

Hasselblad XCD 35-100E lens on a wooden surface in a moodily lit environment.

The Hasselblad XCD 35-100E has surged to No.1 in Japan's latest sales charts – a remarkable rise, especially considering it didn't even break into the top five in the January rankings.

As the fastest medium-format zoom lens currently available, this premium optic can effectively replace seven high-end prime lenses worth over US$20,000, making it one of the most versatile workhorse lenses in professional photography.

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