Bring up the best VIEVE products in conversation with a group of beauty journalists and you are pretty much guaranteed to hear the phrase “Skin Nova” within seconds. It has a reputation among those in the know for being one of the best primers around—so suffice to say expectations were high for the brand’s first foray into foundation, the Skin Nova Complexion Balm.
Founded by make-up artist and content creator Jamie Genevieve in 2020, VIEVE has rolled out everything from gorgeous blushers and bronzers to excellent make-up brushes in the years since. I’m also really into the brand aesthetic, which taps into our collective love of ‘90s grunge with a sprinkling of modern day chic, if you like.
