It’s no secret that tracking is pretty commonplace on the web, whether on a desktop or when quickly searching on the phone. To highlight both the privacy concerns and a browser that aims to squash those trackers – or rather cause flying security cameras to explode – Apple’s rolling out a new campaign touting Safari’s privacy chops.
The campaign, which debuts today as a short-form film and placements designed for desktop and mobile, aims to highlight the benefits of using Safari versus Google Chrome or another browser. It follows everyday folks as they browse the web for a whole host of reasons, with flying security cameras following them around and, honestly, spooking them.
