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Barchart
Barchart
Wajeeh Khan

This Analyst Just Downgraded Adobe Stock. Here's Why.

Adobe ADBE HSBC

HSBC says a new competitive threat from a free-to-use creative software could make it challenging for Adobe (ADBE) shares to stage a meaningful comeback in 2027. Analyst Stephen Bersey downgraded ADBE this morning to “Hold” and lowered his price objective to $267, which nonetheless signals potential upside of about 12% from here.

Adobe stock has been an underperformer in 2026, currently down about 30% versus the start of this year.

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