As a Senior Beauty Editor, I’m incredibly lucky to essentially have my pick of perfumes, but this £31 buy has my designer buys gathering dust.
A lot of the best perfumes are quite an investment. While they’re a lovely daily luxury, I’ve witnessed the slow normalisation of scents costing upwards of £150 with a slight wince. Of course, I’m not immune to the allure of these designer buys - I’m only human, and Byredo smells lovely - but if I’m putting my pessimistic hat on, I’d say in most cases you’re paying for the name, the posh bottle and the marketing hype.
