When it comes to Korean Skincare, Beauty of Joseon is a name to know. Founded in 2016, the brand draws on the power of herbal ingredients; it’s named for those used as medicine in the Joseon dynasty through the 14th to 19th centuries. This includes ginseng, green tea and – of course – rice.
If you’re sceptical about the anti-ageing benefits of Uncle Ben’s, I spoke to dermatologists to find out if rice works, or if it’s just marketing. Dr Simon Ourian, a dermatologist with clients including Kylie Jenner and Lady Gaga, says that rice has “impressive anti-ageing benefits.” Dr Ourian explains that it “delivers a natural plumping effect, making the skin appear more youthful and revitalised.”
