Luxury has many faces, but when it comes to timeless prestige, speed, and craftsmanship, Ferrari (RACE) stands in a league of its own. The Italian icon is more than just a carmaker. It’s that rare mix of power, prestige, and pure exclusivity that turns every model into a status symbol. Lately, Ferrari has been steering carefully through a shifting luxury landscape, doubling down on its scarcity-driven strategy and introducing new models aimed at high-net-worth (HNW) buyers while preparing its first electric Ferrari — a bold nod to the future.
Yet, even legends hit bumps. RACE stock dropped about 15% on Oct. 9 after its Capital Markets Day, announcing 2030 revenue guidance of €9 billion, which fell short of Wall Street’s expectations. The market reacted sharply, interpreting the cautious tone as a slowdown in Ferrari’s growth story.
