Since its 2016 launch, the Snoo Smart Sleeper, a robotic bassinet, has captivated new parents—many of whom swear it has allowed for much more restful nights for both themselves and their babies. But at $1,700, the bassinet Babylist named the best smart crib has also been called the world’s “most polarizing baby product.” Now the recent introduction of a premium subscription model for some of the Snoo’s features has parents whining about the overall cost of the smart bassinet.
Happiest Baby, the company that sells the Snoo Sleeper, recently launched a premium monthly subscription of $20 per month for parents to access certain features for the smart bassinet. While many parents buy the Snoo outright from Happiest Baby, there is a massive online resale market for the smart sleepers, ranging from about $500 to $900—still two to three times the cost of your average bassinet. Given the Snoo’s eye-popping retail price, it’s no wonder that even the most desperate parents buy the device used rather than shell out most of a month’s rent—but now some believe their Snoo won’t work since Happiest Baby introduced the subscription model in July.
