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Digital Camera World
Digital Camera World
Hillary K. Grigonis

Third-party camera lenses used to be popular for one key reason, but the latest trending lenses in Japan hint at an entirely different reason for buying non-native optics

Sigma 28-70mm f/2.8 review.

When I think about third-party lenses, I think about optics that sit at a more affordable price range – but the latest trends list coming out of Japan suggests that third-party lenses aren’t only about snagging a bargain.

According to Minna Camera, an online “flea market” of sorts for selling new and used camera gear, the trendiest third-party lenses in Japan over the last seven months are almost exclusively zooms. But, some of the most popular third-party optics are those that cover a range that’s hard to find from the first-party brands – and many of the lenses aren’t budget picks either.

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