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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

Third NBA Rights Option Emerges for David Zaslav and Warner Bros. — Match Amazon’s $1.8 Billion Bid

David Zaslav.

Like an NBA team deciding how to defend an unstoppable opponent, a popular narrative has emerged that Warner Bros. Discovery is in a pick-your-poison scenario, whereby it either has to overpay to match Comcast NBCUniversal’s rival $2.5 billion-a-season bid for NBA rights or face a bleak future in which its TNT loses one of the most vital live sports packages. 

But reading between the tea leaves Thursday during WBD’s first-quarter earnings call with investors, a third option may have emerged: Warner and TNT Sports could merely match the $1.8 billion bid put forth by Amazon. 

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