Neil Young probably will not be able to singlehandedly sink the Swedish streaming leviathan Spotify. But after the singer-songwriter pulled his entire catalog of music from the service this week, in response to top Spotify podcaster Joe Rogan's repeated airing of vaccine misinformation, you might be following Young's lead and looking into other options for music streaming. "They can have Rogan or Young. Not both," the singer wrote in a (now deleted) open letter.
So where do you go if you want a comprehensive streaming service but need "Tonight's the Night" in your ears and Jordan Peterson out of them?
Spotify is hard to quit. With 172 million global subscribers, Spotify controls 31% of the worldwide streaming market, and it's the music industry's bellwether for hits (Apple Music has only half its market share). Many users are locked into favorite playlists and libraries that would be a pain to rebuild elsewhere, and while Spotify exclusive podcasts like Rogan's are controversial, they reach audiences in the tens of millions.
