In the age of digital shopping, the printed weekly circular is often treated as junk mail. However, throwing that flyer in the recycling bin unread is a financial mistake. The weekly ad is the roadmap to the store’s “loss leaders”—items sold at or below cost to get you in the door. While you can buy milk and bread at the standard price without much guilt, there are specific categories of goods where the price difference between “regular retail” and “flyer sale” is so massive that paying full price is essentially throwing money away. Smart shoppers know that for these four categories, the flyer dictates the menu.
