Donald Trump’s promise of a new MAGA golden age for America is cracking from within. A decade into his rise to power, a growing number of his coalition’s supporters are not just tired — they are walking away.
Rich Logis, founder and CEO of Leaving MAGA, is a former MAGA podcaster and fundraiser, and the author of “One Betrayal Too Many: Why I Left MAGA.” In a speech at the 2024 Democratic National Convention supporting Vice President Kamala Harris, he reflected on his experience with MAGA and why he finally left. Now he is going a step further. To encourage defectors from Trump’s coalition, his organization is paying for billboards with messages such as “You are not alone,” “Welcome home” and “Find your new community.” The campaign, which is estimated to cost $20,000, launched April 15 in Texas, and will soon expand to Florida, Pennsylvania and Iowa.
